Corinne Isasako

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You Don’t Need To Have Crazy Ideas To Start

One thing I have noticed not only in the self-development industry but also in other fields is that some coaches want to help people to find the best idea(s) to launch their business so that they can make a difference. Also, I read sometimes LinkedIn posts of business coaches asking this question: “What makes the difference in your offer ?”. Like, you have to have a je ne sais quoi in your business to stand out. On one hand, this is great to have a coach because when starting a business, it’s good to be surrounded by people who are on the same wavelength of growth. On the other hand, I think that this can prevent some people to step into action.

Let me explain. There are tons of jobs today. It’s like we saw everything but some people come up with awesome ideas. However, not having an awesome idea (yet) is totally fine. Let me give you an example. I am a fashion and beauty photographer and I work with brands and magazines by helping them enhance their visual assets. There are already many photographers out there with different styles and some with the same/similar style and that’s totally fine. That didn’t prevent me to work with huge brands such as L’Oréal Paris, Guerlain, Lancôme, and Clarins. By the way, when I started my photography business, I had no contact at all in the fashion and beauty industry. I will make another article to tell you exactly how I started working with them by resetting my mindset.

I know that a lot of people have a material and physical approach first when it comes to developing a business, but I think you have to work on yourself above everything. If your mind goes all over the place and you work hard to make things happen, things won’t work at all.

If you think to start your business, podcast, writing your book, etc… you have to:

-        Perfect your knowledge

-        Move to a bigger city

-        Have an exceptional idea

-        Have the perfect equipment

Sorry but you are wasting your time, and your time is so precious. And you are just making excuses. It is so much better to enjoy doing what you love with what you already have because you will enjoy it so much more when you will be able to improve. This is part of the experience we have to totally embrace. Plus, feeling grateful now will open opportunities very easily and quickly.

If you feel aligned with what you would like to do, then go for it. Are you already quitting or procrastinating because you are afraid to fail ? Who knows… Your baby steps today can lead you to a 5-figure business in 6 months. And it’s not only about the money, but it’s also about living a happy and healthy life as you deserve. The rest will automatically follow.

As long as you feel like this is the right thing to do at that moment, there is no right or wrong time to start. Don’t feel like you have to be ready because, trust me, you never will.

The only thing that will make the difference is your personality and your vibe. Nothing more. Of course, you have to put something valuable out there and deliver high-quality services or products, but please don’t stress whether your ideas will make a total difference in the world or not. Do what you can, with what you know and the equipment you have. Once you start with baby steps, new ideas will come along the way.

Same as cosmetic brands, for example, there are so many of them, and every day, someone launches a cosmetic brand. When you look closely, it’s about how you present yourself to the world.

Your uniqueness, your je ne sais quoi, is not just a few aspects of who you are or some things that you have but it’s you entirely. Your whole being. So start now. RIGHT NOW !


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