Pitching is not very funny but at the beginning of my photography business, it really helped me to step out of my comfort zone. Everyone can relates ! However, it’s a great way to get your foot in the door and make yourself known by brands you want to work with. Nowadays I pitch less because I don’t necessarily feel the need to, and sometimes I get lazy to do it.

The big issue when I started my business also was to find the right email addresses. In this blog post, I talk about Apollo, a great tool for finding the right contacts. And another tool, Streak, shows when and how many times the emails you sent have been viewed and offers other features. That way you know when you can follow up, which I usually do two weeks after. Trust me, you will save so much time using them. 

You can download the pitching templates here for free. In those templates, you will see that it is fashion and beauty-oriented, but you can easily adapt it with your photography genre. I used them and got great results. Even though I sometimes faced rejection, at least, I got replies, allowing me to move forward and keep going.